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Chapter 01 · Lesson 01 · 0:43 video

Local SEO: how "near me" actually gets decided

Most local customers never scroll past the top three map results, and a nice website alone won’t get you there. Local SEO works on every signal Google uses to rank local businesses, from the phrases customers search to matching business details across directories, local links and your Google profile and reviews.

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The problem

They’re searching right now. You’re not on the page.

Ranking isn’t vanity. Being on page one of a local search is the difference between the phone ringing and a competitor two miles away taking the job.

What this costs you today

Ranking fourth instead of first in the local pack costs you roughly two-thirds of the clicks for that search, every day, on every keyword you’re behind on.

Video transcript

Most local customers never scroll past the top three map results. The map pack is where the calls are. But a nice website alone won't get you there.

Local SEO works on every signal Google uses to rank local businesses, not just the words on your pages. We start with the phrases your customers actually search, like near me and neighborhood searches. We make your name, address, and phone number match across directories all over the web.

We earn local links and mentions, and keep your Google profile and reviews working for you. Then we track your rankings every month. Most clients see real movement in sixty to ninety days.

Local SEO, from SEO Parkway. Ready to be found first?

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