A simple CRM for small business, not enterprise software
Most CRM software is built for sales teams with managers, quotas and weeks of training. Local service businesses need something they’ll actually open between jobs. We build your pipeline for you, with only the stages and fields you use, so the board makes sense on your phone in the truck as well as at a desk. You get the benefits of a CRM without becoming a CRM administrator.
Pipeline stages that match how you sell
A good pipeline mirrors your real process. An HVAC company might use New Lead, Estimate Scheduled, Quote Sent, Follow-Up, Won and Lost. A dental practice might track Inquiry, Consult Booked, Treatment Plan Presented and Scheduled. We start by mapping how a lead actually becomes a paying job in your business, then build the stages around it. That way the board shows the truth, not a template.
Workflows: the next step happens on its own
Workflows are what turn a board into a system. When a card moves, something happens automatically: a quote follow-up text goes out, a task lands on someone’s list, or a reminder fires if a deal sits too long in one stage. Follow-up stops depending on memory, and the busy weeks stop being the weeks when good leads slip away.
Lead tracking from every source
Leads arrive by phone, web form, text and message, often all in the same afternoon. Each one drops into the New column automatically, time-stamped, with the conversation attached. Calls answered by the AI Receptionist and texts from Missed Call Text Back land on the same board, so nothing lives in a personal phone or an inbox nobody checks.
Tasks, reminders and team hand-offs
Every deal on the board has a clear next action and a due date. As a deal moves forward, the right person gets the task, whether that’s the estimator, the office manager or you. That ends the “I thought you had it” problem. If you work alone, the reminders keep you honest on the callbacks you promised during a busy day.
Pipeline vs field service software
Many contractors already use field service software to schedule crews, dispatch jobs and send invoices. A sales pipeline covers the part before that: capturing the lead, following up on the quote and winning the work. Field service tools handle what happens after the sale. You don’t need to replace one with the other, and many businesses use both.
Know your numbers
Because every open deal sits in a stage with a value, the board doubles as a simple sales forecast. You can see how much work is waiting on a quote, which stage leads stall in, and where a phone call this afternoon would pay the most. It answers questions most owners can only guess at today, like how many quotes went out this month and how many turned into jobs.
What it costs and how it’s set up
Sales Pipelines & Workflows is $100 a month as an add-on to any plan, and it’s included in our Dominate plan. Automated texts and emails carry small usage fees. We map your process, build the board and automations, and hand you a pipeline that’s ready to work. Pair it with Marketing Automation for longer follow-up, or see all plans on our pricing page.
Common questions about sales pipelines
What is a sales pipeline?
A sales pipeline is a visual board of every open lead, sorted into the stages your sales process moves through, like New, Quote Sent, Follow-Up and Won. Each lead is a card you move from stage to stage, so you can see at a glance who needs what next.
What is the difference between a CRM and a sales pipeline?
A CRM (customer relationship management system) is the database of your contacts and their history: calls, texts, emails and notes. The sales pipeline is the view of that CRM that shows where each open deal stands. Ours gives you both in the same dashboard as your reviews and campaigns.
What stages should a sales pipeline have?
As few as it takes to match how you really sell. Many local service businesses use something like New Lead, Contacted, Estimate Scheduled, Quote Sent, Follow-Up, Won and Lost. We map your actual process first, then build the stages around it.
Do I have to replace my scheduling or invoicing software?
No. A sales pipeline covers the part before the job: capturing leads, following up and winning the work. Field service software covers dispatching crews and invoicing after the sale. Many businesses use both.
How much does Sales Pipelines & Workflows cost?
It's $100 a month as an add-on to any plan, and it's included in our Dominate plan. Automated texts and emails carry small usage fees.