Trained on your business, not the whole internet
Every AI chatbot is only as good as what it knows. We build its knowledge base from your business and your website: the services you offer, the price ranges you’re comfortable sharing, your hours, the towns you cover, and the questions you answer on the phone every week. Its answers sound like yours because they come from your information, not a generic script.
Answers the questions that stall a booking
Most visitors have one question standing between them and calling you. Do you service my brand? Do you come out to my area? Roughly what does this cost? When could you come? A contact form makes them type it out and wait. AI website chat answers in seconds, so the visitor gets what they need while they’re still on your site and still interested.
Rules for what it should and shouldn’t say
An AI assistant needs guardrails. We set the tone it uses, the topics it covers, what it must never quote, and exactly when to hand the conversation to you. Questions it hasn’t been taught, or anything that needs your judgment, get passed along instead of answered with a guess. Every conversation is logged, so you can always see what was said.
From conversation to lead to booking
Answering questions is only half the job. Once a visitor is interested, the chat asks for their name, number and the type of job, and adds them as a contact you can follow up with. With Appointment Scheduling, it can put the appointment straight on your calendar. With Sales Pipelines & Workflows, each chat lead moves through your pipeline too.
Hands off to you when it matters
Some conversations need a person: a complicated project, an upset customer, a question about a past job. When that happens, the assistant hands the chat to you. Every conversation lands in the same dashboard as your calls and forms, so you can pick it up from your phone with the full history in front of you.
AI chatbot vs live chat vs contact form
A contact form waits for someone to check the inbox. Live chat connects visitors to a real person, but only while someone is available to type, which rules out evenings and busy job days for most small businesses. An AI chatbot answers instantly, around the clock. Ours combines the best of both: AI for the routine questions, and you for the conversations that need a human.
Being upfront that it’s AI
Visitors deserve to know when they’re chatting with an AI assistant, and being upfront builds trust rather than hurting it. Some states, including California and Utah, have laws requiring bots to disclose they aren’t human in certain situations. We set up your assistant to introduce itself as your business’s virtual assistant, so the conversation stays honest and helpful.
What it costs
AI Website Chat is $200 a month as an add-on to any plan, and it’s included in our Dominate plan. AI replies carry small usage fees. It pairs naturally with the AI Receptionist, so visitors who call get the same quick, accurate answers as visitors who chat. See all plans on our pricing page.
Common questions about AI website chat
What is an AI chatbot for a website?
It's a chat window on your website, powered by AI, that answers visitor questions in plain conversation at any hour. Ours is trained on your business, so it can explain your services, price ranges, hours and service area, then collect the visitor's details or book the appointment.
How does the chatbot know about my business?
We build its knowledge base from your business and your website: services, pricing ranges, hours, service area and the questions you answer on the phone every week. It answers from that information rather than guessing from the internet.
Will the AI make up prices or answers?
We set rules for what it must never quote and when to hand the conversation to you. Questions outside what it has been taught, or anything that needs a person, get passed to you instead of answered with a guess, and every conversation is logged so you can check.
What is the difference between an AI chatbot and live chat?
Live chat connects visitors to a person on your team, so it only works when someone is available to type. An AI chatbot answers instantly around the clock. Ours combines both: the AI handles routine questions and hands the chat to you when a human is needed.
How much does AI website chat cost?
AI Website Chat is $200 a month as an add-on to any plan, and it's included in our Dominate plan. AI replies carry small usage fees.