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AI Website Chat

A chat window on your site that knows your business. It answers real questions about pricing, availability, and service area in seconds, captures the visitor’s name and number, and books the job, all without anyone on your end typing a word.

Chat with us
Replies in seconds
Example conversation
Do you handle water heater replacement? And roughly what does it run?
We do, both tank and tankless. Most standard replacements land between $1,400 and $2,600 installed, depending on size. Want me to check tomorrow’s openings?
Yes, morning if possible
Got a 9:00–11:00 window open. What’s the best number to confirm it?
Lead captured
name, number, and job type, at 9:42pm
The leak

Most people who need you will never pick up the phone.

They land on your site with one question standing between them and booking. A contact form asks them to write it out and wait a day for an answer, so most of them just close the tab and try the next name on the list.

7 in 10
Visitors leave without contacting you
They came for an answer, didn’t find it fast enough, and moved on to a competitor who gave them one.
5 min
Is how long interest lasts
Reply while they’re still on the page and you’re talking to a warm lead. Reply tomorrow and you’re a cold call.
After 6pm
Is when much of it happens
People research home services at night, on the couch, long after your office has gone dark.
What you get

It knows your business, not just a script

Answers real questions, instantly

Pricing ranges, service area, what a job involves, whether you handle their brand: answered in seconds, at any hour.

Trained on your actual business

We feed it your services, rates, hours, coverage map, and the questions you field every week, so answers are yours, not generic.

Captures the lead, then books it

It gets a name, number, and job type into your pipeline, and can put the appointment straight on your calendar.

Hands off to you when it matters

The moment a question needs a human, the assistant hands the chat over to you. Every conversation is logged in the same dashboard as your calls and forms.

How it works

Three steps to a working assistant

1

We load in what you know

Services, pricing ranges, hours, service area, and the answers you already give over the phone every day.

2

We set the tone and rules

How it should sound, what it must never quote, and exactly when to hand the conversation to you.

3

It works every visitor

Every conversation is answered, logged, and turned into a contact you can follow up on.

Better together

Catch them chatting, then close the loop.

AI Chat starts the conversation. These make sure it turns into a booked, followed-up, reviewed job.

Appointment SchedulingLet the chat drop a real appointment on your calendar. Sales Pipelines & WorkflowsSee every chat lead move through your pipeline automatically.
AI website chat, in detail

An AI chatbot for your website that knows your business

AI website chat is a chat window on your site that answers visitor questions in plain conversation, at any hour. Unlike a generic chatbot, it’s trained on your business: your services, price ranges, hours and service area. It can tell a visitor what a job usually costs, whether you cover their town and when you’re available, then capture their details or book the appointment before they click away to a competitor.

Trained on your business, not the whole internet

Every AI chatbot is only as good as what it knows. We build its knowledge base from your business and your website: the services you offer, the price ranges you’re comfortable sharing, your hours, the towns you cover, and the questions you answer on the phone every week. Its answers sound like yours because they come from your information, not a generic script.

Answers the questions that stall a booking

Most visitors have one question standing between them and calling you. Do you service my brand? Do you come out to my area? Roughly what does this cost? When could you come? A contact form makes them type it out and wait. AI website chat answers in seconds, so the visitor gets what they need while they’re still on your site and still interested.

Rules for what it should and shouldn’t say

An AI assistant needs guardrails. We set the tone it uses, the topics it covers, what it must never quote, and exactly when to hand the conversation to you. Questions it hasn’t been taught, or anything that needs your judgment, get passed along instead of answered with a guess. Every conversation is logged, so you can always see what was said.

From conversation to lead to booking

Answering questions is only half the job. Once a visitor is interested, the chat asks for their name, number and the type of job, and adds them as a contact you can follow up with. With Appointment Scheduling, it can put the appointment straight on your calendar. With Sales Pipelines & Workflows, each chat lead moves through your pipeline too.

Hands off to you when it matters

Some conversations need a person: a complicated project, an upset customer, a question about a past job. When that happens, the assistant hands the chat to you. Every conversation lands in the same dashboard as your calls and forms, so you can pick it up from your phone with the full history in front of you.

AI chatbot vs live chat vs contact form

A contact form waits for someone to check the inbox. Live chat connects visitors to a real person, but only while someone is available to type, which rules out evenings and busy job days for most small businesses. An AI chatbot answers instantly, around the clock. Ours combines the best of both: AI for the routine questions, and you for the conversations that need a human.

Being upfront that it’s AI

Visitors deserve to know when they’re chatting with an AI assistant, and being upfront builds trust rather than hurting it. Some states, including California and Utah, have laws requiring bots to disclose they aren’t human in certain situations. We set up your assistant to introduce itself as your business’s virtual assistant, so the conversation stays honest and helpful.

What it costs

AI Website Chat is $200 a month as an add-on to any plan, and it’s included in our Dominate plan. AI replies carry small usage fees. It pairs naturally with the AI Receptionist, so visitors who call get the same quick, accurate answers as visitors who chat. See all plans on our pricing page.

Common questions about AI website chat

What is an AI chatbot for a website?
It's a chat window on your website, powered by AI, that answers visitor questions in plain conversation at any hour. Ours is trained on your business, so it can explain your services, price ranges, hours and service area, then collect the visitor's details or book the appointment.
How does the chatbot know about my business?
We build its knowledge base from your business and your website: services, pricing ranges, hours, service area and the questions you answer on the phone every week. It answers from that information rather than guessing from the internet.
Will the AI make up prices or answers?
We set rules for what it must never quote and when to hand the conversation to you. Questions outside what it has been taught, or anything that needs a person, get passed to you instead of answered with a guess, and every conversation is logged so you can check.
What is the difference between an AI chatbot and live chat?
Live chat connects visitors to a person on your team, so it only works when someone is available to type. An AI chatbot answers instantly around the clock. Ours combines both: the AI handles routine questions and hands the chat to you when a human is needed.
How much does AI website chat cost?
AI Website Chat is $200 a month as an add-on to any plan, and it's included in our Dominate plan. AI replies carry small usage fees.
Watch the explainer · Lesson 06

AI Website Chat in 39 seconds

Seven in ten website visitors leave without ever contacting you, and much of that happens after six p.m. AI Website Chat is trained on a knowledge base built from your business and your website, so it can answer questions about your hours, services and pricing, then capture the lead, book the job or hand the chat to you.

Answer the question that’s costing you the job.

Add AI Chat to any plan. Every conversation lands in the same dashboard as your calls and forms, so no lead lives in a separate inbox.

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